our thriller on youtube for audience feedback

Thursday, May 7, 2009

How to get indie films on ITUNES

Apple’s strategy thus far has been to only work with aggregators, or services that will collect a number of indie films and then deliver them to iTunes. who (aside from indie-majors like Lionsgate and The Weinstein Company) is working with iTunes today? Here's my list.
- New Video seems to be getting a lot of full-length features onto iTunes, including “King Corn” and “Bomb It,” both recently-released docs, and Henry Jaglom’s “Eating,” from 2004. They also connected Ed Burns with iTunes for his latest film, "Purple Violets." One filmmaker who got his doc onto iTunes via New Video told me the split is 70/30, with 70 percent going to the filmmaker; he’d initially contacted Apple about selling his movie on iTunes (he has been self-distributing DVDs, and selling tens of thousands), and was told to get in touch with New Video. Here’s their contact info. And here's a recent story from Video Business about their relationship with iTunes.- Shorts International in the UK has distributed a few dozen short films through iTunes, including the recent Oscar-winner “West Bank Story.” Here’s the page that explains how to submit your film.- The Independent Film Channel (IFC) has a handful of features on iTunes, including “Four Eyed Monsters,” “Does Your Soul Have a Cold?” and “Before the Music Dies.” Oddly, all of them are priced at $3.99 instead of the usual feature film price of $9.99. Contact info here, here, and here.- Mediastile is the company that offered Sundance short films earlier this year on iTunes. One of these films, “Sick Sex,” is currently #2 on iTunes’ list of best-selling shorts, sandwiched in between two Pixar shorts. Mediastile also handled “The Tribe,” a short film that played at Sundance in 2006, and was briefly an iTunes best-seller last year. I’m not aware of any feature-length films that the company has handled, and no one at the company’s Lake Tahoe headquarters answers the phones, returns messages, or answers e-mail. (I happened to have the e-mail address of their president, and he did e-mai me to insist that the company is still in business, but didn’t return my phone calls.) I wonder what would happen if you wanted to call them to ask about getting paid? Their Web site, for the bold and courageous, is here.
- Here’s who else could soon be delivering films to iTunes:- The Independent Online Digital Alliance. Already distributes music to iTunes- Film Baby. Film Baby’s sister company, CD Baby, already distributes music to iTunes. - IndieFlix. Co-founder Scilla Andreen told me this week that she expects a few IndieFlix titles to show up on iTunes in the fourth quarter of 2008, at the earliest.

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