Who is our target audience and how to get our film to the customer

As our film is only a low budget student production. So it is kind of much harder for us to attract audience and compete with those high budget Hollywood big productions and it is likely to be a niche market. So we might try to target different type of audience such as media student or teacher who are interested in consulting and researching different work done by student. Also, as this is a thriller with very strong artistic feeling so we might try to attract people who are interesting in art and visual effect and cares more about the techniques, lighting more than the scenario. And maybe the young thriller fan as well. We may want to classify the film as 12 which is only available to the people above12. So our target audience may be people above 12.
As it is so hard for us to put our film on screen in large cinemas in big cities. And Nowadays, as the new media technology has been improved so much and for our audience who are above 8 are more than capable to get resources from the internet. In that case we could upload our film on the website such as youtube, tudou, youku etc. And if our film becomes popular I believe there will be a chance for us to put it on to the screen or it will be a great help for our marketing as word of mouth can be count as the cheapest and most effective way of advertising. Through this way we can also get some feedback and research from the audience focusing on how they feel about the film and also how could we improve it. Also, we can give the audience the chance to vote for the ending that they want and through this process it is also a way to attract more audience.
On the other hand we could also use viral marketing for example using existing social networks as the local town council and local radio and also newspaper magazine to advice and introduce the film to the public. This path of starting from the small community would eventually help us to be known by the public and gain more attention. As the youth are so keen on games nowadays we might also develop a little game and putting it on the internet and by playing this game more people may be attracted as they may want to find out more about the gut or how the story ends.
On the other hand we could also propagandize our film by attending the film festival for independent film. And also we may get grant for our film so that we will have the money to distribute it.